As the appetite for digital audio consumption gathers pace, one of Ireland’s premier media companies is poised to take advantage of this trend with the launch of a new digital audio advertising offering.
Communicorp is teaming up with leading digital advertising network, Adforce.com, to deliver ad campaigns to listeners of its digital audio platforms. These include live and on-demand radio broadcasts and podcasts for Today FM, Newstalk, Spin1038, Spin SW and 98FM.
As the exclusive sales representative for Communicorp’s digital audio advertising, Adforce.com will connect advertisers to highly targeted streaming audio listeners using pre-roll and instream ad formats operated by Triton Digital, the leading technology provider for the audio industry with which it recently agreed a partnership. Unlike FM ads, multiple digital audio ads can run simultaneously to cater for different target listeners making this a first-to-market opportunity for advertisers and clients alike.
Furthermore, audio ads can be delivered in sync with companion display ads served on the device, allowing a brand’s message to be simultaneously seen and heard.